What is it?
OhMD is a secure, HIPAA compliant messaging app for doctors, care teams, and patients. Using OhMD, doctors and care teams improve communication and eliminate phone tag. Patients get clear direction on their care plan and gain a direct line to their healthcare team.
We started with a brand update — modifying and updating the wordmark and icon for all platforms and social media channels.
Structural, semantic, and brand styles were defined to unify both marketing and product on all three platforms (iOS, web, and Android).
We streamlined every aspect of its product — from onboarding, to finding doctors and colleagues, right down to the messaging experience. The end product feels familiar (like the messaging tools we already use) so doctors, administrative staff, nurses, and other care team members can communication efficiently, without a learning curve.