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Spokata

Brand identity and react app for Spokata — a text to speech tool for credible streaming news

Background

Background

The internet is transitioning from a text-based medium to one dominated by sound and vision.

Spokata’s mission is to make text-based news and information universally accessible as real-time audio.

 We teamed up with Spokata’s founder to create a web experience that showcases how the app can turn live news from trusted publishers into real-time audio summations.

We teamed up with Spokata’s founder to create a web experience that showcases how the app can turn live news from trusted publishers into real-time audio summations.

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 We created a brand identity and design system that call on imagery from audio visualization, mixed with the familiar feel of newspaper typography.

We created a brand identity and design system that call on imagery from audio visualization, mixed with the familiar feel of newspaper typography.

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 We explored a large color palette so each of Spokata’s six channels could have their own feel, and created a type system that allowed for alternating sans and serif headlines.

We explored a large color palette so each of Spokata’s six channels could have their own feel, and created a type system that allowed for alternating sans and serif headlines.

 We used the Ether design library to quickly build and modify components.

We used the Ether design library to quickly build and modify components.

 A persistent playbar at the bottom works great on any screen size, so you can get daily news summaries wherever you are.

A persistent playbar at the bottom works great on any screen size, so you can get daily news summaries wherever you are.

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Metadata

Metadata

Strategy — Product, UX, Content, Prototyping

Design — UI/UX, Art Direction

Engineering — Web


Visit Spokata.com →